While the alerts may not be as overt as a hazard sign, there are plenty of concerns about the impact of 'Big Data'. Typically, the first reactions include critical technology factors:
- Where can I store it?
- How can I analyze it?
- How will I report / display it?
Over the past several weeks, I've read a number of articles that encouraged me to step back and realize, we also need to consider the human factors:
- What are customers generating, and what are they comfortable sharing?
- How quickly can data be 'digested' by decision makers, and turned into action?
- Where does the data link people's behaviors and outcomes?
Fast Company: What Happens When Superpowered Customers Meet Smart Touchpoints
Forbes: Big Data: Much Hadoop About Nothing?
HBR Blog Network: Predicting Customers' (Unedited) Behavior
HBR Blog Network: The Big Goal Behind All that Customer Data
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